Web design for e-commerce
Through the redesign of the website, we redefined the entire feel and look of the brand, and have its focus shift towards the idea of quality gifts for celebrations through new art direction in photography, a brand new font, colour palette, and graphic shapes. These elements are used throughout the website design. For improved usability and readability, we restructured the entire website and information architecture.
Default landing page to lead users to the location-specific website.
Complete new layout and introduced new design elements to display the products.
Two alternate hero section designs; one for default and one for special occasions.
Created a "Featured products" and "Our values" section for high level introduction of the brand and its offerings.
Art directed photography uniquely shot for each dedicated location website.
Website photography displaying craftsmanship and care for the pastries.
Website photography highlighting the aspect of gifting and celebration.
Overview
An artisan bakery located in Toronto approached us for a brand refresh including a complete redesign of the main website. The head chef and owner of the bakery wanted to shift the focus of the brand from being local creative baked goods to high quality pastry gifts to celebrate any occasion, from small to big.
The brand is also expanding to open its second location, so the client has asked us to redesign the architecture of the website so that it can accommodate both locations and its unique offerings.
New font system for the brand.
New graphic brand shapes.
Website photography showing process and behind-the-scenes.
Artisan bakery
Client name
Cho-Kwok-Lat
Services
Brand identity, creative direction, web design, UI/UX, photography, copywriting
Goal
Refresh the entire brand identity through redesigning the main website as part of a new storefront opening campaign.
