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Web design for e-commerce

A major part of the business is to sell coffee beans that are roasted in-house at the shop. By understanding the customer needs and habits for the specialty coffee market, the website was specifically designed to meet those needs while acting as an extension and foundation to the brand identity.

Terminal 3 Roasters product shopping webpage, displaying all the available coffee bean bags for sale online.

Hover interaction for quick overview on coffee bean characteristics.

Designed to house information aimed for coffee experts.

Terminal 3 Roasters specific products page, displaying coffee bean information and brewing recipes.
Terminal 3 Roasters website with brand illustrations and blog posts.

Animations and blogs to strengthen brand identity and authority.

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Promotional materials designed for Aesop collaboration during TIFF.

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Art direction for photography on social media.

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Graphics for menu options.

Terminal 3 Roasters campaign with custom designed newspaper and branded coffee cups.

Custom newspaper design for new store opening campaign.

Terminal 3 Roasters campaign with custom designed newspaper, showing the back page as a poster.
Lychee on a stone plate with Kinfolk design magazine beside it.

Marketing videos for new coffee bean releases highlighting on unique tasting notes.

Terminal 3 Roasters coffee bean bag packaging design.

Packaging design with "luggage tag" concept for different tiers of coffee beans.

Terminal 3 Roasters coffee bar counter inside the coffee shop in Etobicoke, Ontario.

Interior decoration and in-store experience design.

Overview

A specialty coffee roaster from Toronto was looking for help on coming up with a brand identity from scratch, starting from the brand name and logo, all the way to the packaging and interior design of each storefront. The requirements were simple. The brand needed to feel minimal, classy, and unique, yet carrying a sense of heritage and craftsmanship.

Terminal 3 Roasters logo design.

Logo design and brand name.

Terminal 3 Roasters coffee menu with coffee bean display.

In-store menu and displays.

Terminal 3 Roasters campaign with Aesop, showing a branded coffee cup beside an Aesop cloth pouch.

Video for collaboration with Aesop.

Terminal 3 Roasters t-shirt and tote bag merchandise being used by a girl walking in the streets of downtown Toronto.

Merchandise design (t-shirts, totebags, etc.)

Terminal 3 Roasters home page hero section, displaying a custom brand illustration.

Custom illustrations for website and other marketing use.

Specialty Coffee Roasters

Client name

Terminal 3 Roasters Ltd.

Services

Logo design, brand identity, creative direction, web design, UI/UX, packaging design, interior design, photography, marketing

Goal

Build a memorable brand identity that uniquely stands out from other local competitors, and positioning itself as an authority figure in the world specialty coffee.

Terminal 3 Roasters coffee beans being packed with jugs and weighing scale.
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