Real estate brokerage
Client name
Blue Whale Capital Realty Inc.
Services
Brand identity, web design, UI/UX, copywriting, merchandise
Goal
Refresh the entire brand identity to feel high-end and sophisticated while being young and modern.
Overview
An up-and-coming real estate brokerage firm has tasked us to redesign the website they currently have, and along the way help them rebrand by establishing a visual identity and designing merchandise for the team.
Through the website which is the client's highest priority, we can build their visual identity starting by building the website's design system to establish guidelines. This includes a new font system, colour palette, and interactive components. Through the merch design, we can also create alternate versions of the logo. To accomplish the specific brand tone that the client wanted, we approached the website design like a luxury lifestyle magazine.
Designed custom component and main navigation for property quick search at a convenience.
Reducing visual clutter by showing additional listing information only on hover.
Custom designed search page where users can switch between results in map view or list view.
Layout and information hierarchy to best display detailed listing information.
Separate unique components and layout for mobile usage.
New alternate logo design for merchandise.
Drop shoulder t-shirt with custom sleeve tag.
Quarter zip sweater with front/back embroidery and custom tag on bottom hem.